Why do you need SEO? Having a strong digital presence is essential for any business looking to thrive in today’s ever-evolving digital landscape. It’s the only way to be found online, to stay ahead of the competition, and to attract new customers. But even the most well-established companies can benefit from a little help from search engines. SEO, or “search engine optimization,” is the bread and butter of any online marketing strategy.
It helps you attract the right audience to your website, so you can convert them into customers. It also helps you achieve your marketing goals by getting your website ranked high on Google, Yahoo, and Bing. However, SEO isn’t a magic bullet. It takes time and effort to implement and continuously refine your strategy. But once you do, it can generate huge returns for your business. How much depends on many factors, but studies show that companies with a properly optimized website can see anywhere from 10-200% increases in website traffic.
It can also help reduce bounce rates and costs associated with advertising and other forms of marketing. With all this in mind, here are the 12 most important reasons why your business needs SEO:
Table of Contents
What Is SEO?
Search engine optimization (SEO) is the process of using online strategies to increase the volume of traffic a website receives from major search engines. SEO is the only way for small businesses to be found online and the only way for established businesses to stay ahead of the competition. If you want to get more leads and turn them into customers, you need to optimize your website for keywords and phrases that potential customers use to search for products and services. The more relevant your content is to the keywords that appear in search engines’ results, the higher your website will rank on search engine results pages (SERPs).
1. SEO Builds Trust & Credibility
SEO isn’t about tricking search engines. It’s about helping people find your business online by writing content that is engaging, informative, and properly optimized for keywords. It’s about creating a seamless experience for your customers, so they know your business is the right one for them. This creates a trust factor that builds credibility for your brand and builds the foundation for long-term growth. It also leads to more organic search traffic, which can have a significant impact on your bottom line.
As people learn about your business through SEO, they are more likely to come back and find other ways to learn about you, like social media and review sites. They may also share your content with their own networks, helping you reach new customers. However, to give your business much needed boost, you need to work with an SEO company that has an in-depth knowledge of today’s ever-changing digital landscape.
SEO Company in Tampa, Velvet Ink Media, with a proven track record of success, takes a client-first approach to business development and creates marketing solutions that are both cost-effective and scalable. Get in touch with us to find out how we can grow your business today.
2. Helps You Understand the Voice of the Consumer
There’s no better way to understand how potential customers think, talk and behave than by leveraging digital. In fact, it’s critical to stay close to them by understanding what they say about your brand online, as well as what they want from your brand. Leveraging keyword research and other digital strategies provide a window into consumer behavior. This information gives brands a clearer picture of their audience and who they are speaking to throughout every phase of the journey – from awareness-building through engagement and purchase.
Digital presence allows brands to listen for language that resonates with their consumers – language that may lead them down new paths or inspire alternative avenues for innovation and adaptation within an existing product line or strategy. But your journey to building a strong digital presence demands a thorough understanding of the target market and defined messaging that resonates with your audience.
Drawing from years of digital marketing experience, SEO Company in Tampa, Velvet Ink Media crafts marketing solutions that are both cost-effective and scalable. Get in touch with us to find out how we can grow your business today.
3. Good SEO Always Leads to A Better User Experience for Your Visitors
As a search behemoth, Google requires marketers and businesses to optimize their web presence (website, content, CTAs, and so on) in order to provide a high-quality user experience. It is critical to understand that Google is concerned with your visitors’ experience because that’s what ultimately drives their search results. This means that you should always prioritize providing a positive user experience, particularly on your website. This ensures they have a positive experience, are satisfied with your product or service, and are more likely to return to your site and recommend it to others.
4. SEO Helps Drive Laser Targeted Website Traffic
For many businesses, it’s all about getting customers in the door. But with modern, tech-savvy customers relying more on online research to make all their purchasing decisions, it’s more important than ever for local businesses and marketers to be found online. SEO can help you achieve this by helping you attract targeted customers to your website.
At its core, SEO is a set of best practices that will get your business and its website ranked higher among search engines. It also helps you target potential clients who are already searching for solutions to their problems — meaning they’re ready to buy from someone who understands them. And when this need of your customers is combined with your expertise in your niche, good things happen. The bottom line? If you have an effective strategy for content creation, social media outreach, and lead generation, you’ll start attracting targeted site visitors whose needs you understand and can meet.
5. Local SEO Means Increased Engagement & Conversions
Digital marketing since its inception has evolved into a complex array of channels, strategies, and tactics. Yet one strategy remains universally valuable to all businesses that want to attract new customers or gain more loyalty from existing ones: Local search optimization (SEO). This approach involves optimizing your website, advertising, and social media profiles for local search results on Google, Bing, Yahoo!, and other search engines. This is critical because ~70% of global search volume comes from local searches (e.g., pizza delivery near me).
Meaning, if you’re not ranking for local terms in your area, you could be missing out on huge opportunities. But with proper content strategy, optimized GMB page, and necessary citations, you can rank #1 in local SERPs for even the toughest of keywords—all while being relevant to your target audience.
6. SEO is Relatively Cheap and Very Cost-Effective
SEO, unlike most digital marketing channels, such as PPC, banner advertisements, etc., is significantly cost-effective and result oriented. Capable of transforming a brand from obscurity to prominence, when properly implemented, SEO can help a business reap high ROI on their investment while being more profitable over time.
In fact, brands, regardless of industry or niche, can use SEO to increase visibility in a crowded marketplace, establish a reputation in a category or industry, and create a loyal fan base, all while tracking the success of their investments and measuring the progress of their business. But SEO takes time – it’s more like a piece of the puzzle than a full solution.
SEO can’t be implemented overnight, and every brand’s SEO strategy is unique and requires a different method of implementation. But once the pieces are in place, it will pay dividends – time and time again. So, if you are a business with a tight budget or one that needs help to grow, SEO can help you achieve your goals at a very reasonable cost.
7. SEO Impacts the Buying Cycle
SEO is the perfect way to take control of your brand and secure your presence in the digital realm. To consumers, it provides them with the information they need to make informed decisions and realize how your business fits in with their lifestyle and interests. The earlier you can build up your brand reputation online, the better chance you have of converting those prospects into consumers.
Many consumers want to feel like they’re making a smart and informed decision and, by showing that you’re relevant and authoritative, you can establish your brand reputation early on, create brand evangelists, and the beginnings of a loyal fan base. This helps you guide your visitors through a perfected buying cycle—that means less time spent searching for answers and more time focused on positive interactions with your brand and your business.
8. SEO is Free PR
Everyone knows that media exposure is critical to getting your message out to your market. But how do you get all those eyeballs looking at what you have to say? It’s not easy, but it can be free! SEO empowers businesses like yours to gain much-needed credibility with search engines (and potential customers) without spending a dime.
And with greater visibility comes a greater chance for authoritative inbound linkbacks from established websites, improving your web presence across the board. Essentially, good SEO helps raise awareness about what you do—all while being free marketing collateral in its own right. That kind of ROI doesn’t come along every day! But to achieve this goal, you’ll need the right SEO company on your side. SEO Company in Tampa, Velvet Ink Media builds marketing solutions that deliver real results while working to minimize your cost. Our professionals are waiting to get started, so get in touch with us today.
9. SEO Brings New Opportunities to Light
The strength of SEO is that it provides a quick and easy way to boost the visibility of your business and make your brand more visible and recognized. If your business is new, you can use SEO to bring awareness and build a reputation for quality while securing a loyal client base. By implementing SEO, you can build a comprehensive digital presence, engage existing customers and engage the next generation of potential customers. Overall, when your business puts an emphasis on SEO, it brings in opportunities to grow and improve in ways you might not have thought possible before!
10. SEO Is Quantifiable
If you want to improve something, it’s important to be able to measure its effectiveness. With search marketing, there are countless metrics available that allow businesses to get an idea of how their online efforts are working. This includes traditional metrics like click-through rate (CTR) and conversion rate, but also more advanced ones like time on site and pages per visit, both of which can tell you whether or not people found what they were looking for when they clicked through your site link. Because these numbers tell a story about users, many brands use them as a sort of digital pulse – one that offers insight into changing consumer tastes and preferences over time.
Furthermore, if your company offers multiple services, search marketing allows you to compare performance across categories – i.e., find out which business areas are performing well from a financial perspective. Hence, SEO enables companies to make data-driven decisions rather than guesswork.
11. It’s a Long-Term Strategy
SEO, unlike most digital marketing strategies, is a long-term strategy, but one that should not be underestimated. The process to create high-quality content, optimize it for search engines, and drive traffic to your website takes time. It can take months or longer before you see tangible results from an effective SEO campaign, but these are results that are measurable and visible to both customers and business owners alike.
12. SEO Helps Eliminate Cold-Calling and Other Traditional Strategies
In a competitive marketplace, many brands have been relying on cold-calling and other spray and pray techniques to connect with prospective customers. It’s a strategy that can be a waste of time and money.
With a strong web presence backed by powerful search engine optimization, you’ll have access to fresh leads at all times. Furthermore, many potential clients will start researching your brand online before they even reach out to you—meaning solid SEO results are an investment in your future business! If you are a business or a solo marketer with little to no marketing experience, then it’s highly recommended that you hire someone professional with the needed experience and expertise for the successful execution of tailored strategies designed to help your company grow.
SEO Company in Tampa, Velvet Ink Media, boasting decades of combined industry expertise in providing services tailor-made towards helping companies grow and expand their customer base, can handle everything from branding to complete project management. Engage with our professionals today to learn more about how we can take your business to the next level of success.
In conclusion, SEO has become increasingly complex and challenging due to constant changes in technology and algorithm updates. However, this does not mean you cannot succeed. With the right assistance and strategy, SEO can help grow your business and expand your customer base. We at SEO Company in Tampa, Velvet Ink Media, are available to help you with your SEO projects, no matter how big or small. Contact us today for more information!