Your Psychology or Therapy marketing needs to tell your potential clients a story. A story that you are there to help them. A story that they can trust you with their problems. There are many ways to do this and it all starts with your branding. Sure a pretty website helps but without digital marketing, you will go unnoticed. Below are ways that we can help you.
Your Therapist Website Should Convert Visitors Into Leads. You not only need a website but one that is completely optimized, designed with intent that allows for you to connect with your potential clients. When a potential patient searches for a therapist, your practice needs to show in Google’s search results. It’s that plain and simple. Our goal at Velvet Ink Media is to get you onto the first page of Google when a potential client does a search for a keyword related to your field.
What does this all mean? It means that if you aren’t hitting home with your marketing and local SEO strategy your practice won’t be found in organic SEO searches or the local 3-pack map. This is essential to your therapy’s practice success.
Sounds simple right? It’s not, and that is why you need a team of professionals like us to lead you and your practice to higher-ground.
In today’s world, it makes more sense than ever to run PPC ads (pay per click). Your practice can gain instant visibility on the first page when potential clients are doing an online search. The process of doing SEO can take time to produce results but when done in conjunction with a Pay-Per-Click campaign, can achieve instant lead generation.
In a recent study conducted by Google, users are more likely to click the ad in the #1 position than any other ads or listings in the search results of a page. Of course, that sounds obvious but many practices and businesses do not take advantage of this.
Let Velvet Ink Media guide you with a proper PPC strategy and plan.
Video appointments make it easier for your patients to stay engaged with you in their treatment all from the comfort of their home. With the current state of affairs, this is a necessity. Telehealth allows for the care provider to be more flexible with appointments. This results in less canceled appointments, happy clients, and, more revenue. By eliminating barriers to provide care for your patients, you are able to more readily meet their needs.
Don’t sit back while your competitors are practicing in telehealth. There has never been a better time to take advantage of this technology.